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Making the move to First-Party Data


If you're still hanging on to third-party data like it's your go-to snack, don't sweat it – good news is coming.


62% of organizations are still giving a nod to those trusty old third-party cookies. And wait for it... 35% are going all-in, still completely hooked on them. Only a cool 29% of CMOs are diving into the treasure trove of first-party customer data.


Now, first-party data – that's your brand's secret sauce. It's as unique as your grandma's secret cookie recipe, and it's the fuel that powers those personalized experiences that customers can't get enough of.


But here's the twist: when marketing leaders were asked about their top goals, offering personalized experiences barely made the top four. Yep, only 32% of them gave it a shout-out as a reason to dive into the world of digital marketing. 🤷‍♂️


Customers these days are screaming for personalization, all while they're playing hard to get with their data. A whopping 73% of folks expect companies to get them, really understand their quirks and needs. Another 62% want companies to be mind-readers and predict what they'll need next. Don't take our word for it – a May 2022 Salesforce report spills the tea.


So, what's the magic potion to turn your brand into a customer obsession magnet? 🪄


Step one: Shift your thinking. Instead of seeing digital marketing as just a cash cow for bigger profits, start seeing it as a tool for creating killer customer experiences.


Step two: Ditch the cookie-cutter approach! Elevate your strategy with 1st party data – your secret ingredient for personalized, engaging, and unforgettable customer experiences


Step three: Patience is your friend. Rome wasn't built in a day, and neither is a is a thriving digital presence. Trust the process, and watch your strategy bloom over time. Consistency is the key to success!


So, it's clear we're all hungry for the latest insights on the digital transformation scene. These trends are the keys to staying at the forefront of our game in this dynamic marketing landscape. Rest assured, Mosto Digital will continue to be your go-to source for staying ahead of the curve! 😉

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