In the ever-evolving landscape of advertising, with options ranging from display and TV to digital out-of-home (DOOH) and mobile, marketers often find themselves tethered to familiar channels like display or video. While these channels are undoubtedly effective, there's a vast and untapped potential in embracing the power of omnichannel advertising. At Mosto Digital, we offer a centralized solution to consolidate and manage all your advertising channels seamlessly, unlocking a myriad of benefits for your campaigns.
Embrace the Diversity of Consumer Touchpoints
Consumers have a multitude of touchpoints throughout their day, spending an average of seven and a half hours immersed in digital media. From morning tablet scrolling to evening Connected TV sessions, each interaction is a unique opportunity for marketers. An omnichannel strategy allows you to tell a cohesive brand story across these diverse touchpoints, ensuring your message resonates at every stage of the consumer journey.
Building Long-Term Brand Awareness for Sustainable Success
While many advertisers focus on immediate sales activation, the digital era underscores the
importance of brand-building for long-term success. Studies reveal a shift towards allocating more budget to branding over the years, emphasizing the enduring impact of brand awareness on sales. Omnichannel advertising facilitates a holistic approach, nurturing brand recognition over time and laying the groundwork for sustained customer loyalty.
Multi-Channel Synergy: Boosting ROI Exponentially
The magic of omnichannel advertising lies in its ability to amplify returns on investment (ROI). According to Analytic Partners, employing three channels increases ROI by 23%, a figure that rises to an impressive 35% with five channels. Simply put, through multichannel ad exposure, brands can prompt consumer action four times faster than a single-channel exposure.
Crafting Optimal Audience Experiences Through Smart Frequency Management
Controlling ad frequency and pacing across channels is crucial to prevent overwhelming consumers and ensure a positive audience experience. Mosto Digital empowers advertisers by continually informing then of their marketing dollars through data driven optimization which includes, frequency control.
Mosto Digital: Your Omnichannel Partner for Success
As you embark on your omnichannel journey, Mosto Digital, can help empower your brand. With a global reach spanning Connected TV, online video, display advertising, audio, gaming, and digital out-of-home, our services offer a single-point solution for planning, executing, and measuring omnichannel campaigns.
Ready to revolutionize your advertising strategy? Connect with Mosto Digital and harness the full potential of omnichannel advertising for unparalleled success in the digital realm.