Honest insights. Real Strategy.

2025 marked a major shift in digital marketing. As AI matured and first-party data became essential, marketers faced more power—and more complexity. This recap breaks down what truly matters for 2026: simplifying programmatic and CTV strategies, focusing on data that drives action, and preparing for AI agents that influence how decisions are made.

In paid media, more isn’t always better. Instead of chasing traffic, focus on reaching the right audience — people who actually care about your product. At Mosto Digital, we help brands cut waste by targeting high-intent users, excluding current customers, managing ad frequency, and segmenting audiences down the funnel. Smart growth starts with precision, not volume.

Feeling stuck between agency chaos and in-house limitations? Here are 5 signs you might need a Fractional Paid Media Director — and how it can save your time, budget, and sanity.

At Mosto Digital, we help nonprofits grow through clear strategy and transparent leadership. Acting as a Fractional Paid Media Director, we partnered with a local nonprofit to optimize campaign tracking, analyze performance, and reallocate budgets to smarter channels. In just five months, they achieved a 145% increase in donations and a 33% rise in average gift size — all without additional spend.

Think you're spending your full budget on ads? Think again. This post exposes how hidden agency fees quietly drain 40–60% of your media spend — and what you can do to stop it.

Many digital marketing agencies promise big results but often deliver confusion, high costs, and poor service. Discover the hidden pitfalls you need to watch out for — and how to protect your brand.