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The Truth About Hidden Agency Fees and Where Your Budget Really Goes

  • Writer: Mosto Digital
    Mosto Digital
  • Apr 22
  • 1 min read
Pie chart showing 50% of ad spend going to agency fees and 50% to actual media.
Understand your budget

The Hidden Agency Margin


If you’re spending $100,000 with an agency, chances are only $40K–$60K is going toward actual media.


The rest? Quietly pocketed by the agency through:


  • Hidden CPM markups (you’ll never know true media cost)

  • Project fees and hidden agency fees

  • Inexperienced junior staff teams doing the work


Frustrated marketer staring at a computer screen with a loading message, representing lack of access to campaign data.
Get access to your data
Agencies inflate CPM's so you stay in the dark.

You’re Locked Out of Your Own Data

Want to see how your campaigns are doing?


  • You have to ask for a report.

  • If there’s a dashboard, it’s either “being updated” or full of inaccuracies.

  • You’re always waiting on them to show you what you should already own.

This isn’t partnership. It’s a hostage situation.

Bold sign that says "Excuse Denied," symbolizing rejection of outdated agency practices.

"That’s Just How It’s Done”

Agencies love to say:

“This is just how it works.”

“That’s how everyone does it.”


But that’s not a justification — it’s a red flag.


Brands deserve better. Someone needs to change this broken model — and we are.

How Mosto Digital is Different


✅ No hidden CPM markups

✅ No bloated fees or layers of junior staff

✅ Real-time dashboards you actually control

✅ Transparent, senior-level strategy — always


If you’re tired of being kept in the dark, we’re ready to help.


Let’s chat. No pressure, no pitch — just real talk and better marketing.



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