The Truth About Hidden Agency Fees and Where Your Budget Really Goes

Understand your budget

The Hidden Agency Margin

If you’re spending $100,000 with an agency, chances are only $40K–$60K is going toward actual media.

The rest? Quietly pocketed by the agency through:

• Hidden CPM markups (you’ll never know true media cost)

• Project fees and hourly retainers

• Inexperienced junior staff teams doing the work

  
  

Agencies inflate CPMs so you stay in the dark.

Get access to your data

You’re Locked Out of Your Own Data

Want to see how your campaigns are doing?

• You have to ask for a report.

• If there’s a dashboard, it’s either “being updated” or full of inaccuracies.

• You’re always waiting on them to show you what you should already own.

This isn’t partnership. It’s a hostage situation.

"That’s Just How It’s Done”

Agencies love to say:

“This is just how it works.”

“That’s how everyone does it.”

But that’s not a justification — it’s a red flag.

Brands deserve better. Someone needs to change this broken model — and we are.

How Mosto Digital is Different

We built Mosto to do things differently:

✅ No hidden CPM markups

✅ No bloated fees or layers of junior staff

✅ Real-time dashboards you actually control

✅ Transparent, senior-level strategy — always

If you’re tired of being kept in the dark, we’re ready to help.

Let’s chat. No pressure, no pitch — just real talk and better marketing.